The Leader Magazine

SEP 2016

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SEPTEMBER 2016 67 How Oracle views its workplace-experience design strategy by Pururaj Rathore U ser experiences are becoming the defining factor for ser experiences are becoming the defining factor for an organization's success and the advent of social media and global connectivity of people is shifting media and global connectivity of people is shifting media and global connectivity of people is shifting the power to control the organization's fortunes from the executives to the users. Every user experience is becoming executives to the users. Every user experience is becoming increasingly important given that one voice now connects with hundreds and thousands of socially active listeners. with hundreds and thousands of socially active listeners. with hundreds and thousands of socially active listeners. Before the days of social media and online customer Before the days of social media and online customer forums, the advice about a product or service was limited forums, the advice about a product or service was limited forums, the advice about a product or service was limited to the immediate circle of friends, family and colleagues. to the immediate circle of friends, family and colleagues. Now, experiences are shared by thousands across the globe, instantly. We're seeing it all unfold with an astounding force instantly. We're seeing it all unfold with an astounding force from technology successes to revolutionary movements from technology successes to revolutionary movements from technology successes to revolutionary movements reshaping nations. User experiences are, perhaps, more critical for success in the "cloud" industry than any other, which is not only in the "cloud" industry than any other, which is not only transforming the way we work but also live our lives. As with transforming the way we work but also live our lives. As with transforming the way we work but also live our lives. As with the cloud service model that keeps users at the heart of the the cloud service model that keeps users at the heart of the design of the products, leveraging capacities and pro- viding options, the design of the contemporary workplace viding options, the design of the contemporary workplace is relying on sharing of resources to achieve coherence and to provide workplace choices and aesthetics that inspire innovation. it all ties together There is also a growing belief that for organizations to There is also a growing belief that for organizations to consistently provide outstanding customer experiences, it has to provide exemplary staff experiences fi rst and embed a has to provide exemplary staff experiences fi rst and embed a has to provide exemplary staff experiences fi rst and embed a service culture in the very DNA of the organization. Moreover, service culture in the very DNA of the organization. Moreover, service culture in the very DNA of the organization. Moreover, the battle to attract and retain talent is only getting fi ercer with the realization that for organizations to continue to be with the realization that for organizations to continue to be successful in the rapidly changing marketplace, innovation successful in the rapidly changing marketplace, innovation is the key and engaged employees are being recognized as indispensable. The value delivered by engaged employees to indispensable. The value delivered by engaged employees to the organization's customers is seen to be adding far greater value than the meagre impact to the bottom line delivered by short-sighted cost-cutting measures. Happy employees = happy customers. The workplace is becoming more than just a place for employees to work and is rather seen as a style statement of the organization, a representation of its values and a manifestation of its culture. Consequently, business leaders are increasingly focusing on the way their employees are feeling and being heard and ensuring that employees are feeling and being heard and ensuring that a workplace environment that fosters innovation and staff a workplace environment that fosters innovation and staff a workplace environment that fosters innovation and staff engagement is becoming a priority. engagement is becoming a priority. For the corporate real estate (CRE) function, aligning For the corporate real estate (CRE) function, aligning For the corporate real estate (CRE) function, aligning For the corporate real estate (CRE) function, aligning with the business's approach in the marketplace and adopt- ing the same mindset within the CRE organization is vital to ing the same mindset within the CRE organization is vital to support the business success. As such, keeping the employees support the business success. As such, keeping the employees support the business success. As such, keeping the employees at the heart of workplace design is the key to creating exemplary workplace experiences. Employee engagement exemplary workplace experiences. Employee engagement and consultation is the fi rst step in the process. Deeply understanding the nature of their work and the way they add value to the business and their customers is of prime "There is also a growing belief that for organizations to consistently provide outstanding customer experiences, it has to provide exemplary staff experiences fi rst and embed a service culture in the very DNA of the organization."

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