The Leader Magazine

MAR 2017

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36 MARCH 2017 F E A T U R E A R T I C L E Revitalizing an industry leader's corporate headquarters by Tiffany English "Global. Innovative. Trusted." Those words refl ect the driving force behind Cubic Corp.'s established international presence and six decades of industry leadership in the transportation and defense industries. The company's San Diego operations are spread between three loca- tions, with some of the buildings dating back to the 1950s. Due to underin- vestment in the facilities throughout their lifetime, the overall campus was due for consolidation and modernization. Ware Malcomb was hired early on to provide master-planning services, fi rst to analyze the existing locations and provide feasibility studies that would weigh different options for consolidation. After the master-planning studies and standards development were completed, Cubic decided to create a new, modern prototypical workplace environment for employees. The standards were developed to provide design consistency throughout the campus and streamline effi cient design solutions. Real estate strategy The real estate strategy behind Cubic's campus modernization of its corporate headquarters arose from the desire to consolidate the three San Diego sites, totaling approximately 500,000 square feet (46,400 sq. m.) into one campus and increasing density by 25 to 30 percent. The objective: deliver a work environment respecting cost and shareholder value, while creating a modern and effi cient workplace. By consolidating operations, Cubic would be able to streamline operational processes, improve com- munication and cross-pollination, and renew and emphasize its brand and cultural identity. Ware Malcomb's Interior Design and Branding Studios led the visioning and programming sessions. Cubic sought to develop a prototype to study and understand their employee needs and workspace requirements. Meet- ings were held with Cubic leaders and employee focus groups were held to defi ne elements most important in the design of the new work environment. The design development was fueled by the results of the visioning sessions. From the sessions, it was found that the key attributes desired by Founded in Point Loma, California, in 1951, Cubic Corp. designs, integrates and operates systems, products and services focused in the transportation, defense training and secure communications markets. Benny Chan, Fotoworks Benny Chan, Fotoworks Benny Chan, Fotoworks

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