The Leader Magazine

MAR 2017

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Page 41 of 63

42 MARCH 2017 F E A T U R E A R T I C L E by Peter Halliday Some of today's successful companies like Uber, Alibaba, Airbnb, Twitter, Facebook and Google are reshaping entire industries with digitally enabled business models that are fast and cost-effective to scale up. They break through traditional market barriers, bring down monopolies, and often monetize others' building assets without bearing the costs of acquiring or operating them themselves.

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