The Leader Magazine

SEP 2017

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Are you in alignment with the CFO? Interfacing with the C-suite is one thing. Conducting real estate activities in a way that allows you to align most effectively with the goals of your chief fi nancial offi cer is another. Here's a look at a few strategies. Mazda syncs a brand strategy with a big move Mazda's relocation to a new North American headquarters facility lent the right time for the company to refocus on brand value management – and to give its brand new workplace a role in that effort. Global Innovator's Award fi nalists named Organizations around the globe await the results of the 2017 H. Bruce Russell Global Innovator's Award (GIA), which will be announced in Seattle at the CoreNet Global Summit in November. Sustainability: risk or chance for reward? Corporate real estate (CRE) professionals are at the edge of business-transformation efforts that promise long-term impacts. Whether that's bad news or good can be a matter of following some smart strategies. Smart work-environment apps examined The appeal of implementing smart-building applications in clients' work environments is determined by an honest assessment of what measurable value they create for the building itself. Royal Bank of Canada chooses disruption By embracing disruption, RBC set its sights on streamlining real estate systems and operations in order to make the entire enterprise more nimble and competitive through process, data and business intelligence. Microsoft makes bold moves in corporate dining How does a company offer 50,000 employees, every day, a meaningful experience during their average break for food? By making dining options, operations and amenities a core function of workplace satisfaction. Global expansion triggers strategic transformation Real estate is not immune from the changes a team must make during enterprise reorganization and shifts in strategic direction. At McKesson, the CRE group took specifi c steps to become an even more effi cient, cost-optimized business partner. The evolution and disruption of the workplace: a review As if overnight, we've witnessed enormous economic, cultural, and technological changes in CRE. Take a broad look at coworking's iterations, the democratization of offi ce design, an increased employee role in decision-making, and greater experimentation with real estate uses. FEATURES 12 16 20 24 28 32 36 40 44 TABLE OF CONTENTS 4 SEPTEMBER 2017 ThE lEadER

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