The Leader Magazine

DEC 2017

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F E A T U R E A R T I C L E Full-court(yard) press: How American Greetings Creative Studios stands out by going out N ever underestimate the power of seeing green, especially in the office. In fact, companies that incorporate natural (green) elements into their work- places are six percent more productive and 15 percent more creative than companies that don't. Studies also report a 15 percent higher level of employee well-being, which increases productivity. One study of a call center whose employees had views of vegetation found that employees were able to handle calls 6 to 7 percent faster than those who didn't have views, indicating savings to the company in time and money. So, yes: plants are good. But how can companies take full advantage of nature's benefits? We've all heard about bringing the outdoors inside, but what about bringing the inside outside? That's exactly what CallisonRTKL designed at the new Americans Greetings Creative Studios just outside Cleveland, Ohio. For more than a century, American Greetings has been known for its creativity, so the company knew it needed to create a workplace that not only embodied its collaborative mission, but would help it attract and retain talented people who might otherwise be drawn to other urban areas like New York or San Francisco. At 660,000 square feet (61,316 sq. m.), the new American Greetings Creative Studios world headquarters is configured around an elevated outdoor courtyard – a collegial, by Jennifer Barnes 50 DECEMBER 2017 th E l E a DER

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